We know why you are here. You love your kitty with all you have, and above all else, you are trying to ensure that its behavioural and physical development will be aided by a proper nutritional balance. It’s not easy being a cat owner, isn’t it? There are so many things to remember, so many choices to make, and so many products you need to consider, which can all have a profound effect on the way your kitty develops.

Are you trying to simplify your life, just a bit? Is one of your priorities to reduce the likelihood of health issues that will necessitate prompt vet intervention? Then, like it’s pretty much always the case with pet ownership, your long-term potential problems might be mitigated by the investments you are willing to make in your cat’s nutrition. There are many options on the market, though, and sometimes, choosing the right brand, commercialised by your local pet shop, can be a challenge. Why exactly should you choose ZIWI Peak cat food, and not a more obscure kibble manufacturer? What are the main benefits of high-quality kibble? Well, in the next couple of minutes, we will try to expand on these questions.

Premium Quality = More R&D Budget

ZIWI Peak cat food is considered a premium brand in Australia, and for good reason. With years of experience in this sector, ample research and development budgets, and formulas that rival the more expensive options provided by international brands like Royal Canin or Purina, ZIWI has transformed into a safe recommendation for most Aussie veterinarians. Therefore, the sales of the New Zealand-based brand have continued to rise. Premium brands like ZIWI employ countless animal nutritionists whose sole job is to develop formulas beneficial both for small kitties and senior cats with particular dietary requirements.

Premium pet food brands, like Ziwi Peak cat food, are a safer bet if you are the owner of a kitty with digestive issues or you are worried about potential allergies. In the end, choosing the right pet food brand can make all the difference. In my case, for example, as the owner of an old dog, choosing a premium brand was crucial for keeping my buddy’s allergies under control. Dogs and cats have one thing in common in 2025. They are more susceptible than ever to allergies.

It’s partly genetic, partly environmental, and, according to some recent studies, the increased relevance of pet allergies can even be attributed, in part, to climate change. How can brands like ZIWI help? Well, it’s all about increasing the option pool and utilising high-quality ingredients with known animal-protein sources. ZIWI Peak cat food comes in many formulas and utilizes both conventional chicken and lamb recipes as well as ones made of novel protein sources, such as mackerel. All cats are obligatory carnivores, that’s true. But not all cats react the same to their protein sources. Variety is the keyword here, and premium brands like ZIWI deliver it.

What’s Different About ZIWI Peak Cat Food?

In short? Their approach. Unlike other brands, ZIWI utilises a prey-centric formulation in their commercialised kibble or wet cat food. In fact, in some products, the meat and organ percentage surpass 90%. In other words, ZIWI is one of those brands that refuses to utilise fillers in their items while also adding ingredients like glucosamine-rich mussels. ZIWI products are grain-free, are suitable for cats that suffer from food allergies, and are also ethical, as the protein sources utilised in the commercialised food products come from New Zealand and Australia.

Now, ZIWI cat food is not the only brand that will be available in your local pet shop. Do you want to try something else? Then, Royal Canin, ADVANCE, Purina or Black Hawk are all options to consider. What is important, however, is to only go for brands that are recognised and approved by the Pet Food Association of Australia. The products you go for should be rich in animal-based proteins, present a minimal filler content, have no artificial additives, and be rich in health-essential nutrients such as Taurine and L-carnitine.

But Where to Do Your Shopping?

Do you live outside a major city and feel that you realistically couldn’t use the services of a local pet shop even if you tried?” In that case, of course, the only solution you will have at your disposal will be to leverage the services of an online pet store. But, are you, like the vast majority of Aussies, based in a major metropolis like Melbourne, Perth, or Sydney? If so, just like me, you can probably find more value in the ongoing expertise and services provided by a local pet store.

Sometimes we don’t exactly want to go outside and do our shopping in person. It's perfectly normal and is one of the many reasons why the popularity of online stores has risen sharply in the last couple of years. But the online route can only bring you so far. A local pet shop will be staffed by professionals passionate about pet ownership, who can offer you personalised, in-depth advice based on the information you are willing to part with. It’s one thing to browse the online selection of an online store, and an entirely different thing to receive advice from experts.

Plus, a local pet shop is a fantastic choice if you need a particular product, and you are not willing to wait until it gets delivered to your location. A toy, a small gadget, or even cleaning supplies, they can probably be postponed for a couple of days. But what about pet food or medicine? Local pet stores are still in business because they have immediate product availability, and in many cases, they have stock that’s not 1/1 reciprocated by their online counterparts. Are you trying to purchase a particular item, but you can’t find it anywhere online? Then who knows? Maybe your local pet store will have it.